According to Statistics Canada, over 7 million women living in Canada were born outside of the country, and in 2022, IRCC welcomed 242,884 female permanent residents, 52% of the total new permanent residents.

In our very own Canoo domain, women also make up 52% of the Canoo member base and in celebration of International Women’s Day, this Canoo Insights Report looks at the usage of Canoo by Canoo women members.

Main takeaways from this report:

• Since 2018, Canoo has served 94,950 women
• Since May 2022, women have saved $1,373,045

Recap: What is a Canoo Insights Report?

Canoo Insights Report is a quarterly series started by Ideas & Insights at the Institute for Canadian Citizenship that sheds light on our Canoo Access Pass program. Through these quarterly reports, we hope to:

1. Give readers a sense of the Canoo program
2. Reveal the impact of Canoo on its diverse members
3. Provide a glimpse into the moving parts of the Canoo program that make it the biggest welcome network in Canada

Here are some highlights about Canoo:

222,280 people have become Canoo members since Canoo transitioned from a paper pass into a mobile app in 2018. Since then, Canoo has served 94,950 women.

There are 65,690 currently active Canoo members participating in the program within their 12 months of access (a 25% increase from the previous Canoo Insight Report), and 33,226 of the currently active Canoo members are women.

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Gender Distribution of Active Canoo Members

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Visits by Canoo Women members

When a Canoo member visits a place or participates in an activity through the app, we refer to it as a “check-in“. Since May 2022, Canoo members have made 78,460 check-ins at places across the country. Women have made up slightly more than 50% of the check-ins.

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Top 5 Places Visited by Canoo Women Members

Through Canoo, women members have access to a variety of places across Canada. In every province and territory, women members can choose to visit museums, parks, events, and more. Here are some of the most popular places visited by Canoo women members in Canada.

Manitoba

Since May 2022, Canoo women members checked in 845 times to the top 5 places in Manitoba.

Value saved from visits to the top 5 places:

$ 9,940

Nova Scotia

Since May 2022, Canoo women members checked in 599 times to the top 5 places in Nova Scotia.

Value saved from visits to the top 5 places:

$ 5,944

Ontario

Since May 2022, Canoo women members checked in 14,066 times to the top 5 places in Ontario.

Value saved from visits to the top 5 places in ON:

$ 362,414

Quebec

Since May 2022, Canoo women members checked in 2,053 times to the top 5 places in Quebec.

Value saved from visits to the top 5 places:

$ 43,374

Saskatchewan

Since May 2022, Canoo women members checked in 107 times to the top 5 places in Saskatchewan.

Value saved from visits to the top 5 places:

$ 855

Did you find this report Interesting? If you want to read more, check out some of the earlier issues of Canoo Insights Report that highlight Canoo partners and members:

• Canoo Insights Report: Part 1
• Canoo Insights Report: Part 2