ICC celebrates new citizens in Saskatoon at Wanuskewin Heritage Park
11.02.2017
According to Statistics Canada, over 7 million women living in Canada were born outside of the country, and in 2022, IRCC welcomed 242,884 female permanent residents, 52% of the total new permanent residents.
In our very own Canoo domain, women also make up 52% of the Canoo member base and in celebration of International Women’s Day, this Canoo Insights Report looks at the usage of Canoo by Canoo women members.
Main takeaways from this report:
- Since 2018, Canoo has served 94,950 women
- Since May 2022, women have saved $1,373,045
Recap: What is a Canoo Insights Report?
Canoo Insights Report is a quarterly series started by Ideas & Insights at the Institute for Canadian Citizenship that sheds light on our Canoo Access Pass program. Through these quarterly reports, we hope to:
- Give readers a sense of the Canoo program
- Reveal the impact of Canoo on its diverse members
- Provide a glimpse into the moving parts of the Canoo program that make it the biggest welcome network in Canada
Here are some highlights about Canoo:
$45+ million
in value delivered
450K
newcomers have participated
65K +
newcomers currently active on Canoo
Canoo Members since 2018: 222,280
Women Members since 2018: 94,950
222,280 people have become Canoo members since Canoo transitioned from a paper pass into a mobile app in 2018. Since then, Canoo has served 94,950 women.
There are 65,690 currently active Canoo members participating in the program within their 12 months of access (a 25% increase from the previous Canoo Insight Report), and 33,226 of the currently active Canoo members are women.
Gender Distribution of Active Canoo Members
Visits by Canoo Women members
When a Canoo member visits a place or participates in an activity through the app, we refer to it as a “check-in“. Since May 2022, Canoo members have made 78,460 check-ins at places across the country. Women have made up slightly more than 50% of the check-ins.
Check-ins by Canoo women members since May 2022: 40,440
Canoo Women Member Check-ins by Status
- A majority of women member check-ins have been made by citizens. Canoo was originally available only to new citizens and in May 2022, permanent residents became eligible to join Canoo.
Time of Day Check-in by Canoo Women Members
- Majority of Canoo women members (55%) check-in in the evening, while 44% check-in in the afternoon. The morning is not popular among our Canoo members and only 59 women checked in the morning.
Dollar Value Delivered by Canoo
Canoo delivers significant value to members by offering heavily discounted or free access to events, places, and lots of activities across Canada. According to a recent survey of 5,000 Canoo members (of which 54% were women), approximately 45% of members express that affordability is the most significant barrier they face when accessing activities.
$ 2,643,452
overall value saved by all Canoo members since May 2022
$ 1,373,045
overall value saved by Canoo Women members since May 2022
Dollars Saved by Women per Province
Top 5 Places Visited by Canoo Women Members
Through Canoo, women members have access to a variety of places across Canada. In every province and territory, women members can choose to visit museums, parks, events, and more. Here are some of the most popular places visited by Canoo women members in Canada.
Since May 2022, Canoo women members checked in 4,290 times to the top 5 places in Alberta.
Value saved from visits to the top 5 places:
$ 84,071
Since May 2022, Canoo women members checked in 1,732 times to the top 5 places in British Columbia.
Value saved from visits to the top 5 places:
$ 41,547
Since May 2022, Canoo women members checked in 845 times to the top 5 places in Manitoba.
Value saved from visits to the top 5 places:
$ 9,940
Since May 2022, Canoo women members checked in 599 times to the top 5 places in Nova Scotia.
Value saved from visits to the top 5 places:
$ 5,944
Since May 2022, Canoo women members checked in 14,066 times to the top 5 places in Ontario.
Value saved from visits to the top 5 places in ON:
$ 362,414
Since May 2022, Canoo women members checked in 2,053 times to the top 5 places in Quebec.
Value saved from visits to the top 5 places:
$ 43,374
Since May 2022, Canoo women members checked in 107 times to the top 5 places in Saskatchewan.
Value saved from visits to the top 5 places:
$ 855
Did you find this report Interesting? If you want to read more, check out some of the earlier issues of Canoo Insights Report that highlight Canoo partners and members:
As Canoo is evolving and becoming better every day, we hope that these quarterly reports help readers to understand what Canoo is, who are the people that Canoo serves, and get to know some of the partners and services that ultimately bring Canoo to life for newcomers.
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