Since its inception, Canoo has unlocked Canada for over 660,000 newcomers, providing free admission to museums, galleries, festivals, concerts, and other experiences across the country. In this quarterly Canoo Insights Report, we are delighted to share some highlights and accomplishments from the past year.

Canoo Memberships Continue to Increase

In the past few years, the Canoo network has expanded significantly. Canoo now offers members access to over 350 partners, with thousands of experiences available on the app.

With the expansion of the program, Canoo membership experienced dramatic growth. In our Canoo Insights Report: Part 4, published in July 2023, we predicted that 80,030 new members would join Canoo in 2023. We surpassed that number by 68%, with more than 134,000 new members joining Canoo in 2023. In 2024, we expect to receive more than 225,000 new members. This incredible growth demonstrates the appeal of the Canoo program and its vast partner network to newcomers.

Sign-ups per Month

May 2023-May 2024

The following graph demonstrates the number of Canoo sign-ups per month over the past year. Canoo sign-ups typically peak during school holidays, such as July (summer break) and December (winter break). This year, the sign-ups in May 2024 surpassed last year’s May sign-ups and are nearly as high as the peak July 2023 sign-ups.

Peak Month	Number of Sign-ups (Adult + Child)
July 2023	35,245
December 2023	21,917
May 2024	29,754

Year-over-year Change in Canoo Membership

Gender Breakdown of New Canoo Members

(Signed up May 2023 – May 2024)