By Adiba Hasan

Based on the most recent data available from October 2024, Permanent Residence (PR) admissions have reached 85% of the 2024 immigration target. In contrast, PR admissions by October 2023 had reached 87% of the annual year’s target.

2024 January – October Actual: 414,465

Citizenship Trends

The graph below compares the number of new citizens between January and October across four different years (2020 – 2024). Overall, citizenship numbers in 2021 were low due to processing delays following the Covid-19 pandemic, but the numbers started to rise again and stabilize in late 2021. Between 2021 and 2022, citizenship numbers experienced a notable jump, an impressive 130% increase, indicating a turning point after significant pandemic-related disruptions.

As pandemic impacts started to fade and application backlogs decreased, the percentage change in the number of new citizens also became smaller with only a 0.88% increase between 2022-2023. Since then, there has been a slight increase of 3.64% between 2023-2024.

Table 1: % Change in Citizenship Acqusition

Citizenship Year% Change
2023 – 20243.64
2022 – 20230.88
2021 – 2022130.92
2020 – 202123.59
2019 – 2020-55.69
Immigration Levels Plan Changes

In October 2024, the Government of Canada released the 2025-2027 Immigration Levels Plan, marking a significant shift in the country’s immigration strategy. The plan outlines a significant reduction in permanent resident admissions, with targets set at 395,000 for 2025, followed by further declines to 380,000 in 2026, and 365,000 in 2027.

The graph below illustrates sharp reductions in economic migration (-23%), raising concerns about labour shortages in industries like healthcare and technology. Family reunification (-25%) and refugee admissions (-23%) also face cuts, drawing criticism from advocates about undermining Canada’s values and global commitments.


Share your thoughts

The changes in admissions targets, particularly the reductions in all immigration streams, raise important questions about the values that shape our immigration policies. While the government cites infrastructure and service capacity as reasons for the reductions, the decision has prompted debate about its potential social and economic repercussions.

Stay connected with the ICC Immigration Dashboard for ongoing updates and insights. Please share your thoughts and perspectives, and join us in an important discussion on the future of immigration in Canada

Sign up here for more updates from Ideas & Insights at ICC. You can learn more about the ICC here.

Since its inception, Canoo has unlocked Canada for over 789,000 newcomers, providing free admission to museums, galleries, festivals, concerts, and other experiences across the country. For this quarterly Canoo Insights Report, we’re looking at Canoo member growth and engagement in summer 2024.

789K+

newcomers have participated

Canoo Memberships Continue to Increase

Since we published our last Canoo Insights Report in September 2024, Canoo membership has continued to increase. The following graph shows overall Canoo member numbers (adults and accompanying children) and monthly member growth from September to December 2024.

Canoo Member Growth September 1 – November 30, 2024

Canoo Member Growth: 2023 vs. 2024 Peak Season

This edition of the Canoo Insights Report focuses on the summer of 2024, which was the peak season for member activity this year. Let’s start by looking at the growth in Canoo membership (adults + accompanying children) in summer 2023 versus summer 2024.

Compared to the same months in 2023, May 2024 saw a 27% increase in sign-ups, June had a 14% increase, and there was a slight decrease of (-)0.2% in July. With the school year approaching and schedules becoming busier at the end of summer, August and September experienced a dip in Canoo sign-ups. The trend suggests that sign-ups among Canoo members typically align with children’s summer vacation periods.

Canoo Member Growth: Summer 2023 vs. Summer 2024

New Canoo Members by Country of Origin: Summer 2023 vs. Summer 2024

For this and the following section of the Canoo Insights Report, we focus on the peak summer months: June, July, and August.

The most common countries of origin among new Canoo members shifted from summer 2023 to summer 2024. India, China, and the Philippines maintained the top three spots during both periods, but the overall composition of the top two countries changed. In summer 2023, India and China made up 38% and 8% of new Canoo memberships, respectively. In summer 2024, India increased to 40% of new Canoo memberships, with China falling to 7% of new memberships.

There were also some significant changes in the lower spots. Bangladesh and Vietnam fell off the 2024 list, replaced by Hong Kong and Algeria. France also moved up three spots.

The following chart captures the top 10 countries of origin for summer 2023 and summer 2024, respectively, and displays how many people from those countries joined Canoo during each period.

Top Countries of Origin of New Canoo Members: Summer 2023 vs. Summer 2024

Hidden Gem Venues

This summer, Canoo highlighted four “hidden gem” venues across the country. These venues offer compelling exhibits and family-friendly activities, without the crowds of more popular attractions. The following charts show admission at these hidden gem venues, as well as how often Canoo members visited with children.

Aga Khan Museum (Toronto, ON)

Canoo summer admissions to the Aga Khan peaked in August, and the majority of Canoo members did not bring children with them on their visits. But did you know the museum offers a variety of family programming?

Museum of Vancouver (Vancouver, BC)

Canoo admissions to the Museum of Vancouver were substantially higher in August than in the other summer months. It’s no wonder late summer is a popular time to visit here — it’s the best time to check out MOV’s Living Exhibition.

The Hangar Flight Museum (Calgary, AB)

The Hangar Flight Museum was a popular choice for families this summer, with 56% of Canoo visitors bringing children. No surprise there! Families and aviation enthusiasts alike can spend the day among the museum’s massive collection of historic aircraft.

If the wacky exterior of this art gallery doesn’t draw you in, its captivating exhibits certainly will. This gallery saw peak summer admissions in August, with July a close second.

More Hidden Gems

Want to explore more lesser-known Canoo venues? Check out the following spots:



If you found this report interesting, be sure to check out our previous editions of the Canoo Insights Report:

As Canoo continues to improve and expand, our quarterly reports strive to offer inspiring stories of Canoo members and highlight the essential collaborations that make these experiences possible.

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Venue

Hudson

Theme

Science, Tech & Innovation & Canada History Week

On November 19, 2024, the Institute for Canadian Citizenship hosted an enhanced citizenship ceremony at Hudson in Calgary. This special ceremony celebrated the diverse backgrounds and journeys of 43 individuals from 18 different countries who took a significant step in their lives by officially becoming Canadian citizens.

43

Number of New Citizens

18

Number of Countries

We were deeply honored to have Dr. Wolfleg share his personal story during the Storytelling Circles. He spoke movingly about his childhood experience at a residential school in Canada and how it profoundly changed the course of his life and impacted Indigenous communities. His story was heartbreaking, yet he spoke with openness and gratitude, reflecting on his personal growth and the transformation he experienced. He concluded with a prayer, blessing the new citizens and everyone in the room as they embark on this meaningful journey together.

Canada’s history includes the injustice that Indigenous people have endured. It’s crucial that we recognize our shared responsibility to learn about this history and to actively participate in the healing process, fostering a stronger sense of community with Indigenous peoples. We acknowledge the incredible resilience and strength Indigenous communities have shown in preserving their languages, traditions, and cultures despite the hardships that Canada has inflicted of them.

To conclude the ceremony, Joy Robinson sang an original song called “Welcome Home” which perfectly captured the essence of the day. Presiding Official Irene Pfeiffer requested that the children in the audience joined Dallas Hayes-Sparks in singing the bilingual version of the national anthem, creating an emotional moment of unity.

Our enhanced citizenship ceremonies focus on fostering meaningful conversations and encouraging individuals to share their personal journeys. This exchange creates valuable opportunities for mutual teaching and learning, enriching the experience for all participants. We celebrate each new citizen and embrace the diverse cultures they bring, strengthening and enriching our nation as a whole.

Photos and More Information

To view photos of the Citizenship Ceremony, click here

With ICC’s Enhanced Citizenship Ceremonies, established Canadians have the ability to connect with new citizens building stronger community relationships. If you are interested in volunteering as a roundtable host at one of our ceremonies, please contact ceremonies@inclusion.ca

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Venue

McMichael Canadian Art Collection

Theme

Philanthropy Day

On November 15th, the McMichael Canadian Art Collection in Toronto hosted a special citizenship ceremony, welcoming 45 new Canadian citizens from 15 different countries. The ceremony, held in the gallery’s stunning setting, highlighted the importance of community, generosity, and the shared values that make Canada a unique and diverse nation.

45

Number of New Citizens

15

Number of Countries

The event began with our storytelling circles activity, where candidates shared their journeys and stories up to that point. This allowed them to get to know each other better and realize that, despite their different backgrounds, they all shared the same path toward becoming Canadian citizens.

Dr. Verne Ross, an Indigenous representative, spoke about the significance of belonging and the importance of honoring the land and its people. His words resonated deeply, reminding everyone of the shared responsibility we all have in building a strong and inclusive future.

Andy Pringle, Chairman of the McMichael Canadian Art Collection, delivered an inspiring speech, emphasizing how philanthropy and community involvement play a central role in supporting the arts and nurturing the spirit of giving in Canada.

The day ended with a moving performance of “O Canada” by Tishani Campbell, setting a tone of pride and unity. Vishal Bedi also graced the stage with a captivating performance, further adding to the celebratory atmosphere.

It was an uplifting day, full of reflection and celebration, as new citizens took their oath and officially joined the Canadian family. Congratulations to all the new citizens, and a heartfelt thank you to those who contribute to Canada’s rich cultural fabric through their support and generosity.

Photos and More Information

To view photos of the Citizenship Ceremony, click here

With ICC’s Enhanced Citizenship Ceremonies, established Canadians have the ability to connect with new citizens building stronger community relationships. If you are interested in volunteering as a roundtable host at one of our ceremonies, please contact ceremonies@inclusion.ca

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Venue

Maritime Museum of the Atlantic

Theme

Veterans’ Week

On November 5th, the Maritime Museum of the Atlantic in Halifax hosted a special event to mark both Veterans’ Week and the citizenship ceremony for 30 new Canadian citizens. The ceremony welcomed individuals from 13 different countries, adding to the vibrant tapestry of Canada’s diverse community.

30

Number of New Citizens

14

Number of Countries

A highlight of the event was the powerful performance of “O Canada” by Elsy Makhlouf, setting the tone for a day filled with pride and celebration. The event also featured a performance by the talented Каryna Ройк, whose music resonated with all in attendance.

Raymond Sewell, an Indigenous representative, spoke to the importance of community and belonging, reminding everyone of the shared values that unite us all as Canadians.

Kim Reinhardt, General Manager of the Maritime Museum of the Atlantic, delivered an inspiring speech, emphasizing the significance of both Canadian citizenship and the contributions of veterans, whose sacrifices have shaped the nation we are today.

It was a day of reflection, celebration, and new beginnings—a reminder of the power of diversity and the strength of community. Congratulations to the new citizens, and thank you to all those who have served our country.

Photos and More Information

To view photos of the Citizenship Ceremony, click here

With ICC’s Enhanced Citizenship Ceremonies, established Canadians have the ability to connect with new citizens building stronger community relationships. If you are interested in volunteering as a roundtable host at one of our ceremonies, please contact ceremonies@inclusion.ca

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Venue

Beaty Biodiversity Museum

Theme

Canadian Islamic History

On October 29th, 2024, we had the privilege of hosting a unique citizenship ceremony at the Beaty Biodiversity Museum. 30 candidates from 14 different countries officially became Canadian citizens — all beneath the awe-inspiring skeleton of Canada’s largest blue whale. It was a ceremony unlike any other, set against the backdrop of hundreds of fascinating natural history exhibits.

30

Number of New Citizens

14

Number of Countries

The Beaty Biodiversity Museum, home to over 500 exhibits, was the perfect setting for this special day. From fossils to plants, shells to insects, the museum offers a glimpse into the incredible diversity of life on Earth — a fitting backdrop for a ceremony celebrating Canada’s own diversity. And of course, the giant blue whale skeleton hanging overhead served as a powerful symbol of how all living things are interconnected.

Quentin Cronk, the Director of the museum, also joined us and shared his thoughts on the importance of the museum to the community. He spoke about the value of the exhibits and how they help us understand the world around us. His words added an extra layer of meaning to the day, reminding us all how precious both our natural world and the Canadian community are.

The ceremony was made even more special by a beautiful performance from Jeff Bryant, who sang the Bilingual National Anthem and the song What a Wonderful World. The latter, with its hopeful message, was the perfect tune for such a joyful occasion.

Judge Carol-Ann Hart, who presided over the ceremony, along with Toko Peters, the clerk, made sure everything went smoothly and warmly congratulated the new citizens as they took their oaths. It was a heartfelt moment for everyone involved.

By the end of the ceremony, the 30 new citizens were officially welcomed into Canada — ready to begin this exciting new chapter of their lives. Standing under the blue whale skeleton, surrounded by history and natural wonders, it was clear that this was more than just a legal process; it was a moment of transformation.

We’re so grateful to have been able to host this citizenship ceremony at the Beaty Biodiversity Museum, a place that represents both the beauty of the natural world and the diversity of the Canadian spirit. We wish all of the new Canadian citizens a life full of success, happiness, and new adventures.

Photos and More Information

To view photos of the Citizenship Ceremony, click here

With ICC’s Enhanced Citizenship Ceremonies, established Canadians have the ability to connect with new citizens building stronger community relationships. If you are interested in volunteering as a roundtable host at one of our ceremonies, please contact ceremonies@inclusion.ca

Toronto, Ontario, Nov. 7, 2024 – The Institute for Canadian Citizenship (ICC) and Cineplex are partnering to bring the joy of Diwali to newcomers across Canada. From October 31 through November 15, 2024, members of the ICC’s Canoo App can enjoy a free regular Coca-Cola® fountain drink at any Cineplex theatre, simply by redeeming an exclusive offer on the Canoo app. 

This offer is part of the ICC’s commitment to making celebratory moments more accessible to everyone, especially the newcomers that ICC supports. Canoo members benefit from exclusive offers that encourage cultural and social engagement across Canada. With this special Diwali offer, ICC and Cineplex aim to welcome newcomers into the joy of film and celebration, while also offering them a refreshing treat. 

The ICC is pleased that Cineplex and Coca-Cola are making extra efforts to welcome newcomers to the cinema, via Canoo” said Daniel Bernhard, CEO of the ICC. “Getting out of the house to see a movie in the company of your fellow Canadians is a special occasion for the whole family. These are the little things that make life in Canada more enjoyable. This partnership represents our shared dedication to helping newcomers establish themselves in Canada and feel welcome to participate in Canadian cultural life.” 

“At Cineplex, we’re excited to team up with the Institute for Canadian Citizenship to make the world of cinema more accessible to newcomers across Canada,” said Sara Moore, Chief Marketing Officer at Cineplex Entertainment. “Movies are a universal experience that bring people together. Whether it’s through our international programming or Hollywood titles, we’re thrilled to offer the chance to connect and enjoy a great movie.” 

Starting October 31, Canoo members can claim their digital coupon through the Canoo app, which can be scanned at the concessions counter of any Cineplex theatre nationwide. The promotion is available for the first 10,000 members to redeem. 

For more information about the app and the growing list of benefits for Canoo members, please visit canoo.ca. 

About The ICC 

The ICC is a national charity that aspires to a Canada where immigrants don’t just come, but stay, belong, succeed, and contribute maximally to our shared success. We advance this mission by conducting unique and compelling public policy research, by hosting enhanced citizenship ceremonies across Canada, and via our Canoo Access Pass, an award-winning mobile app that gives new permanent residents and new Canadian citizens with free and discounted access to over 2000 of Canada’s best culture and nature experiences, plus exceptional travel offers and exclusive deals from leading brands.   

About Cineplex 

Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 169 movie theatres and location-based entertainment venues. In addition to being Canada’s largest and most innovative film exhibitor, the company operates Canada’s favourite destination for ‘Eats & Entertainment’ (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining, and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in digital commerce (CineplexStore.com), alternative programming (Cineplex Events), motion picture distribution (Cineplex Pictures), cinema media (Cineplex Media) and digital place-based media (Cineplex Digital Media). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada’s largest entertainment and lifestyle loyalty program.  

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 10,000 people in its offices and venues across Canada. To learn more, visit Cineplex.com

Media Contact 

The ICC 
Arash Safavi 
647.607.2971 
media@inclusion.ca 

Cineplex Media Relations 
PressRoom@Cineplex.com 

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Venue

Cabaret Lion D’Or

Theme

Latin Heritage Month

On October 17, 2024, the Institute for Canadian Citizenship hosted an enhanced citizenship ceremony at the vibrant Cabaret Lion D’Or in Montreal. This special ceremony celebrated the diverse backgrounds and journeys of 46 individuals from 37 different countries who took a significant step in their lives by officially becoming Canadian citizens.

46

Number of New Citizens

37

Number of Countries

The ceremony was a heartfelt celebration of belonging, marked by touching speeches, vibrant cultural performances, and moments of reflection. It emphasized the profound values of inclusion and community that Canada represents. Family and friends gathered to support their loved ones, creating an atmosphere brimming with warmth and joy.

“I came to Canada in 2020 as a student and did my masters. Yes, we like Canada, and we love the people. We are happy for this opportunity to call Canada home now. Our table shared a lot of similar stories of struggle in coming here including leaving our families behind. in the end it’s a very proud moment for all of us.”

-A candidate shared during the Storytelling Circles

Our Storytelling Circles take place just before candidates take the Oath of Citizenship, providing a meaningful space for individuals to share their stories and cultivate a strong sense of belonging within the community. This gathering fosters connections and celebrates the diverse experiences that enrich our shared identity. Each new citizen’s story resonated with resilience and hope, weaving a rich tapestry of cultures that enhances Canada’s identity. As they recited the Oath of Citizenship, the room was filled with a palpable sense of pride and accomplishment, symbolizing not only their personal journeys but also their commitment to a country that welcomes them with open arms.

Organized by the Institute for Canadian Citizenship, this enhanced ceremony was designed to cultivate a deeper sense of belonging and to celebrate the invaluable contributions of immigrants to our society. It transcended the formalities of the process, transforming into a vibrant celebration of community, diversity, and the shared future of all Canadians. In this moment, every new citizen was reminded that they are not just welcomed, but essential to the fabric of Canada.

Photos and More Information

To view photos of the Citizenship Ceremony, click here

With ICC’s Enhanced Citizenship Ceremonies, established Canadians have the ability to connect with new citizens building stronger community relationships. If you are interested in volunteering as a roundtable host at one of our ceremonies, please contact ceremonies@inclusion.ca

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Venue

Canada Museum of Science and Technology, Ottawa, Ontario

Theme

Latin Heritage Month

On October 16, 2024, the Institute for Canadian Citizenship hosted an enhanced citizenship ceremony at the Canada Museum of Science and Technology in the nation’s capital celebrating Latin Heritage Month and welcoming 44 new Canadian citizens from 27 different countries.

44

Number of New Citizens

27

Number of Countries

One of the standout features of an ICC ceremony is the storytelling circles (formerly known as roundtable discussions). This unique opportunity allows candidates to share their personal journeys, experiences, and the healing they’ve found as they navigate their new lives in Canada. One candidate humorously recounted how they underestimated the Canadian winter and ended up overdressed for the chilly weather—an experience many newcomers from warmer climates can certainly relate to. Despite the emotional, stressful, and often lengthy journey to citizenship, each participant expressed deep gratitude for the chance to call Canada home and eagerly anticipates becoming active contributors to their new communities.

As we celebrate Latin Heritage Month, the ceremony featured poignant addresses from Captain Rey Garcia-Salas and Giuseppe Marconi of the Latin American Soldier Committee. They not only highlighted their rich Latin heritage but also extended a warm welcome to the new citizens, emphasizing the beauty of Canada’s diverse cultural tapestry, which embraces a multitude of cultures, traditions, and religions. Lisa Leblanc, Director General of the Canada Science and Technology Museum, shared inspiring words:

“This community and this country are fortunate to have you. By utilizing your talents, skills, and determination, you are pursuing your dreams and building a secure and prosperous future for yourselves and your families. The common thread among all of you is your desire to excel and your passion for making a difference.”

The ceremony culminated in a lively performance by the talented mariachi band Ballet Folklorico Aztlan, bringing a festive spirit to the celebration. This vibrant conclusion served as a joyful reminder of the rich cultural contributions that new citizens bring to Canada, enhancing the country’s diverse identity.

Photos and More Information

To view photos of the Citizenship Ceremony, click here

With ICC’s Enhanced Citizenship Ceremonies, established Canadians have the ability to connect with new citizens building stronger community relationships. If you are interested in volunteering as a roundtable host at one of our ceremonies, please contact ceremonies@inclusion.ca

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Venue

Northern Arts & Cultural Centre, Yellowknife, NWT

Theme

Community

On October 9, 2024, the Institute for Canadian Citizenship hosted an enhanced citizenship ceremony at the Northern Arts & Cultural Centre (“NACC”) where 30 individuals from 16 countries proudly became Canadian citizens.

30

Number of New Citizens

16

Number of Countries

The ceremony commenced with Elder Besha Blondin offering prayers and well wishes to the candidates, emphasizing the need to acknowledge Canada’s history and the dignity and respect that Indigenous communities have often been denied.

The NACC is connected to École Sir John Franklin High School in Yellowknife, and we were thrilled to welcome members of the public. Many attendees were there to support the new citizens, while others reflected on their own journeys to citizenship.

The celebration was beautifully enhanced by Miranda Currie, whose heartfelt and unique rendition of the national anthem left a lasting impression and perfectly captured the spirit of the occasion.

Tanya Snow from the Indigenous Arts Collective emphasized the importance of fostering connections with Indigenous communities. She encouraged the new citizens to embrace community engagement rather than separation.

The reception was a deeply emotional and joyous moment for the newly sworn-in Canadians, their families, friends, and community members. It was a celebration of new beginnings, unity, and the shared values that define us as Canadians.

Photos and More Information

To view photos of the Citizenship Ceremony, click here

With ICC’s Enhanced Citizenship Ceremonies, established Canadians have the ability to connect with new citizens building stronger community relationships. If you are interested in volunteering as a roundtable host at one of our ceremonies, please contact ceremonies@inclusion.ca