Through the Cultural Access Pass, new citizens have the opportunity to experience more than 1,300 of Canada’s premier cultural attractions – museums, galleries, science centres, parks and national historic sites, as well as exclusive travel discounts.

Between 40-50,000 new citizens will sign up for the CAP program every year. Here are some key demographics about our program participants coming to visit your attraction with their family and friends:

• Country of Origin — 30% of CAP members come from the Philippines with India following closely behind at 17%
• Urban vs. Rural – A vast majority live in urban areas – the top 5 cities with CAP members are  Toronto, Calgary, Montreal, Edmonton, and Winnipeg.
• Age – Most CAP members fall between the ages of 24-44.
• Families – 56% of CAP members have one child or more. 
• Education – CAP members are often highly educated – 36% have a bachelor’s degree and 31% have a master’s or PhD.

What does this tell us? Our program participants are in the prime of their lives and are ready to be engaged. Many of our cultural attraction partners across the country have used front-desk tracking data and key demographic information about our membership to refine their visitor experience, and better retain this audience over time.

Would you like more information about CAP members in your city? Get in touch with us at cap@inclusion.ca.