18th LaFontaine-Baldwin Lecture: A Response
27.08.2020
Author
Mojoyin Adigun
Philanthropy Lead
Here’s How Your Donations Are Helping!
We’re delighted to share exciting updates about the Canoo program, which have been made possible by your generous support. For the first time in Canoo’s 12-year history, we have transformed our 1-year membership for newcomers into a multi-year program. This evolution includes not only cultural experiences but also access to recreation, professional sports, concerts, educational opportunities, and travel. Our aim is to enhance newcomers’ experience by offering a broader range of activities and extending access through progressive discounts.
Canoo is Adapting to Newcomer Needs
Recognizing that many newcomers spend their first year settling into their new environment, we have extended the duration of the Canoo pass. This change ensures that once newcomers are ready, they have ample opportunities to enjoy and experience the best of Canada.
Canoo’s Making Milestones
Enhanced Membership Benefits
Beyond the initial year of free access to Canoo’s partner destinations, we now offer extended benefits with hefty discounts through a multi-year membership. This expansion supports the longer-term integration of newcomers, allowing them to explore and connect with Canadian society at their own pace and in more diverse settings.
Direct Support to Cultural Partners
Our commitment to Canada’s cultural sector remains strong. By introducing new audiences to our cultural partners, we help them achieve their strategic goals of gaining new patrons and increasing accessibility. This support is crucial for sustaining cultural landmarks that play a vital role in Canadian heritage and the integration of newcomers.
Recognition as Equity Partners
Organizations participating in our new multi-year membership model gain ESG (environmental, social, and governance) recognition as Canoo Newcomer Equity Partners. This affirms their role in fostering newcomers’ sense of belonging within Canadian society.
Partner Engagement and Impact
We are thrilled to announce that 120 partners have embraced the new multi-year model. Together, we are engaging over 400,000 permanent residents and new Canadian citizens, with a goal of welcoming 1,000,000 by 2026. Your support has been crucial in these efforts, ensuring that newcomers feel respected, valued, and truly at home
Your ongoing support fuels these transformative initiatives, making a lasting impact on the lives of newcomers. Thank you for your commitment and belief in our mission.