New ICC-Deloitte Report and Playbook highlight winning ways for business leaders

NEWS RELEASE

October 8, 2024 – Companies across Canada are less competitive than they could be, and short-changing shareholders by leaving exceptional immigrant talent on the bench.

A new Employer Playbook for recruiting and retaining newcomers to Canada shows Canadian companies several ways they can boost their financial scores with the help of immigrants already in Canada and keen to get in the game. The Playbook is built on the results of a new report, “Talent to win”, which draws from an extensive series of confidential roundtables with employers, government and civil society leaders from across Canada, conducted by the Institute for Canadian Citizenship (ICC) in partnership with Deloitte.

“Imagine if the manager of the Toronto Raptors or Calgary Flames didn’t pick star players because they weren’t Canadian trained? They would be giving rival teams a significant competitive advantage.” said Daniel Bernhard, CEO of the ICC. “If you’re down two goals late in the game, successful coaches get their best players on the ice, no matter where in the world they learned how to play.”

According to a seasoned investor and executive interviewed for the new report, Canada’s business leaders “don’t grasp how so much of the world is beating us.”

About the Playbook for Canadian Business Leaders

The Playbook includes real examples from companies who have seen their bottom lines increase after capitalizing on the underutilized and overlooked immigrant talent pool.

• An Eastern Canadian construction firm got around English language requirements and gained an edge on competitors by putting together crews that all spoke the same foreign language (one crew spoke Ukrainian, another spoke Hindi). They proved to be safer and more productive than average crews, thanks to their ability to work and communicate in the language they speak most naturally and their optimism for being given a chance to contribute more significantly.
• A Western Canadian natural resources company changed a hiring policy that previously required heavy equipment operators to have winter driving experience and found that immigrants who were new to snow drove more carefully and had fewer accidents.

Click here to download the Playbook

About the Report: Talent to win – Employers’ perspectives on immigrant underemployment and the immense upside of solving it

“Talent to win” is a unique collaboration between the ICC and Deloitte, which brought together over 40 leaders from business, government, and civil society to understand the causes of immigrant underemployment and surface creative workarounds that leading employers have enacted to put this immensely underused talent pool to work.

Beyond the reality of systemic discrimination, the roundtable discussions revealed that employers face several challenges, including: lack of ambition in business culture, inadequate onboarding and mentoring practices, blind spots in Diversity, Equity and Inclusion (DEI) frameworks that don’t take country of origin into account, and a lack of support to navigate Canada’s complex immigration system – especially for small and medium-sized businesses.

Click here to read the full Talent to Win report

About the Institute for Canadian Citizenship (ICC)

Since 2005, ICC’s programs have worked to give every newcomer to Canada the chance to become fully involved in our history, our culture, and our politics. More than 750,000 newcomers have participated in ICC’s Canoo program to discover all that Canada has to offer. The generous support from our donors and partners has enabled this impact.

About Deloitte

Deloitte provides audit and assurance, consulting, financial advisory, risk advisory, tax, and related services to public and private clients spanning multiple industries. Deloitte serves four out of five Fortune Global 500® companies through a globally connected network of member firms in more than 150 countries and territories bringing world-class capabilities, insights, and service to address clients’ most complex business challenges.

Media Contact:

Alan Findlay

alan@curiouspublic.ca

437.882.5997