Toronto, Ontario, Nov. 7, 2024 – The Institute for Canadian Citizenship (ICC) and Cineplex are partnering to bring the joy of Diwali to newcomers across Canada. From October 31 through November 15, 2024, members of the ICC’s Canoo App can enjoy a free regular Coca-Cola® fountain drink at any Cineplex theatre, simply by redeeming an exclusive offer on the Canoo app. 

This offer is part of the ICC’s commitment to making celebratory moments more accessible to everyone, especially the newcomers that ICC supports. Canoo members benefit from exclusive offers that encourage cultural and social engagement across Canada. With this special Diwali offer, ICC and Cineplex aim to welcome newcomers into the joy of film and celebration, while also offering them a refreshing treat. 

“The ICC is pleased that Cineplex and Coca-Cola are making extra efforts to welcome newcomers to the cinema, via Canoo” said Daniel Bernhard, CEO of the ICC. “Getting out of the house to see a movie in the company of your fellow Canadians is a special occasion for the whole family. These are the little things that make life in Canada more enjoyable. This partnership represents our shared dedication to helping newcomers establish themselves in Canada and feel welcome to participate in Canadian cultural life.” 

“At Cineplex, we’re excited to team up with the Institute for Canadian Citizenship to make the world of cinema more accessible to newcomers across Canada,” said Sara Moore, Chief Marketing Officer at Cineplex Entertainment. “Movies are a universal experience that bring people together. Whether it’s through our international programming or Hollywood titles, we’re thrilled to offer the chance to connect and enjoy a great movie.” 

Starting October 31, Canoo members can claim their digital coupon through the Canoo app, which can be scanned at the concessions counter of any Cineplex theatre nationwide. The promotion is available for the first 10,000 members to redeem. 

For more information about the app and the growing list of benefits for Canoo members, please visit canoo.ca. 

About The ICC 

The ICC is a national charity that aspires to a Canada where immigrants don’t just come, but stay, belong, succeed, and contribute maximally to our shared success. We advance this mission by conducting unique and compelling public policy research, by hosting enhanced citizenship ceremonies across Canada, and via our Canoo Access Pass, an award-winning mobile app that gives new permanent residents and new Canadian citizens with free and discounted access to over 2000 of Canada’s best culture and nature experiences, plus exceptional travel offers and exclusive deals from leading brands.   

About Cineplex 

Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 169 movie theatres and location-based entertainment venues. In addition to being Canada’s largest and most innovative film exhibitor, the company operates Canada’s favourite destination for ‘Eats & Entertainment’ (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining, and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in digital commerce (CineplexStore.com), alternative programming (Cineplex Events), motion picture distribution (Cineplex Pictures), cinema media (Cineplex Media) and digital place-based media (Cineplex Digital Media). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada’s largest entertainment and lifestyle loyalty program.  

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 10,000 people in its offices and venues across Canada. To learn more, visit Cineplex.com. 

Media Contact 

The ICC 
Arash Safavi 
647.607.2971 
media@inclusion.ca 

Cineplex Media Relations 
PressRoom@Cineplex.com