What is a Canoo Insights Report?

This is the next installment of our first Canoo Insights Report, a quarterly series started by Ideas & Insights at the Institute for Canadian Citizenship. Through these quarterly reports, we hope to:

1. Give readers a sense of the Canoo program
2. Reveal how Canoo is the bridge that unlocks the best of Canada to newcomers
3. Give readers a glimpse into the moving parts of the Canoo program that make it the biggest welcome network in Canada

What is Canoo?

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Learn About the Canoo Members

Canoo was initially offered to new Canadian citizens, who make up the majority of members. With the relaunch of Canoo in May 2022, Canoo is now offered to permanent residents for the first time, and more than 15,000 permanent residents have become members since.

Who is eligible to become a Canoo member?

• Any Canadian who received their citizenship in the last 12 months (365 days)
• Are within the first 5 years of receiving permanent residence status
• 18 years or older

Eligible immigrants can download the Canoo app, verify their immigration status, and gain access to tens of thousands of dollars worth of benefits + knowledge on what to do in Canada. The whole process takes less than 5 minutes. 

Canoo Member Lifecycle:

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Canoo transitioned from a paper pass to a mobile app in 2018. Since becoming digital, Canoo data show that 194,760 people have become Canoo members. Of this, there are 48,250 current active Canoo members.

Time frame: May 6th, 2022 – December 12th, 2022

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Stories from Canoo

While empirical data is important, direct narratives from Canoo members are also vital. Toni Agbaje-Ojo, at the ICC, interviewed Canoo members on their experience using Canoo and covered a range of topics, from understanding what their transition to Canada was like to how Canoo helped them find a sense of belonging in Canada.

In conversation, Canoo members identified three transformative experiences:

1. Exposure to new experiences, places, and people
2. An increased sense of belonging in Canada
3. Building memories and relationships within families, between newcomers and Canadians, and between newcomers and the cities they call home

Highlighted below are two Canoo members who explain their journey in Canada and use Canoo to create memories and feel connected to Canada.

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As Canoo is evolving and becoming better every day, we hope that these quarterly reports help readers to understand what Canoo is, who are the people that Canoo serves, and get to know some of the partners and services that ultimately bring Canoo to life for newcomers.

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