What is Canoo?

Founded in 2010 and formerly known as the Cultural Access Pass (CAP), Canoo is a distinctly Canadian innovation that translates our country’s openness to newcomers. Through the Canoo app, Permanent Residents and new citizens get a one-year membership that unlocks free VIP access to over 1400 locations and experiences across Canada (e.g., Concerts, arts & culture, travel, volunteering, etc.). Canoo originally served new citizens within their first 12 months of citizenship, but in May 2022, the ICC relaunched Canoo and expanded eligibility to more than two million recently arrived permanent residents.

The Problem

The Canadian government pledges to welcome more than 1.45 million permanent residents between 2023 and 2025 and general support for immigration in Canada remains strong. However, the number of permanent residents choosing to become citizens has dropped significantly since 1996, and a survey commissioned by the ICC in March 2022 showed that 30% of recent newcomers under 35 said they are likely to leave Canada within two years.

Like other countries, Canada depends on immigrants, and without their contributions, Canada will struggle to provide good-quality public services and economic growth will decline.

The Solution

Through Canoo, the ICC is on a mission to unlock the best of Canada so that immigrants don’t just come here, but also see themselves as a part of Canadas future, love it, become citizens and equal contributors to the country’s shared prosperity and success.

The goal is to create the best possible experience for newcomers in their early years. The ICC has responded by:  

  • Expanding the range of benefits available through Canoo
  • Opening the program to 2 million permanent residents in May 2022
  • Providing opportunities for Canadian institutions and companies to join Canada’s largest welcome network

Who are Canoo Partners?

Canoo partners make up Canada’s largest welcome network; a unique model in the world.

Canoo has two partnership streams:

Canoo offer partners Canoo’s backbone

Canoo offer partners join the network when they commit to bringing great value to newcomers via Canoo. These partners provide free access or significant discounts to their places, experiences, and products. It is about rolling out the red carpet and showing newcomers in tangible ways that they are welcome and wanted in Canada. In other words, they bring Canada’s welcoming spirit to life.

Canoo enables its offer partners to connect directly with newcomer audiences, the fastest-growing demographic in Canada, along with Indigenous peoples. The partnership also supports Canoo’s offer partners’ diversity and inclusion mandates, helping demonstrate impact in the newcomer sphere internally and externally. 

All of Canada’s top cultural institutions and most parks are part of Canoo, as are Canada’s flagship airline, Air Canada, and rail company, VIA Rail. Three of the top five most recognizable Canadian retailers recently joined the network and will start publishing their Canoo offers in 2023.

The ICC’s success rate in securing the participation of major brands we’ve outreached to in 2022 is 100%. This is a testament to Canadians’ commitment to welcoming newcomers. We continue to expand our offering each month, bringing on new corporate, cultural, and civil society partners eager to join the Canoo welcome network. 

Canoo’s partnerships with immigrant-serving organizationsFurther connecting Canoo & the ICC to the newcomer community

Beginning in May 2022, Canoo has been forming a pan-Canadian network of immigrant-serving organizations, such as settlement agencies. These agencies connect newcomers to Canoo, link Canoo members to agency services, and provide valuable counsel to Canoo’s strategic planning.

Canoo places across provinces and territories

Some Canoo partners offer discounts and free admission to their places. These places are situated across all provinces and territories.

Places per ProvinceNo. of Sites
Other (parks, historical sites, museum, art gallery, festival, theatre)340
Nova Scotia51
British Columbia50
Newfoundland and Labrador18
New Brunswick11
Northwest Territories7
Prince Edward Island4

Canoo partners by category

Canoo partners range from provincial parks and festivals such as the Vancouver International Film Festival, Calgary Stampede, and the Toronto Film Festival, and many discounted and free offers to venues and activities like museums, science centres, and art galleries. In 2022, Air Canada, Canada’s national airline joined Canoo to expand the program’s travel offerings with VIA Rail who’s been with Canoo since 2012. These travel offerings allow Canoo members to discover Canada barrier-free beyond their place of residence.

Places by Category

Place CategoryNo. of Places
Historic Site121
Art Gallery69
Science Centre7
Convention Centre1

Top 5 visited places by Province

Time frame: May 6th, 2022 – December 7th, 2022


Since the relaunch of Canoo in May 2022, Heritage Park Historical Village was the topmost visited site by Canoo members with 1,944 adults and 2,201 children. A living history museum and educational centre located in Calgary, the Heritage Park Historical Village exhibits western Canada from 1860s to 1950s along with amusement rides, restaurants, and event venues.

TELUS Spark Science Centre became the top most visited site for Canoo members with children, welcoming 2,319 children. An interactive science museum that has the largest dome theatre and ignites curiosity in the world of science, technology and innovation.

Alberta: Top 5 Places Visited

Alberta: Top 3 Places Children Visited

In addition to the places featured in the above graphs, Canoo members received 500 free tickets to the 2022 Calgary Stampede, hundreds of complimentary and discounted tickets to performances by the Alberta Ballet, Calgary Opera, and Calgary Philharmonic Orchestra, dozens of free tickets to the 2022 Calgary Folk Music Festival, and unlimited discounted tickets to Calgary International Fringe Festival.

British Columbia

The Vancouver Art Gallery was the top visited site by Canoo members with 413 adults. It is recognized as one of North America’s most innovative visual arts institutions that gives space and focus to First Nations artists and the art of the Asia Pacific region.

Science World recently joined Canoo in September 2022 and became the top visited site for Canoo members with children, welcoming 264 children. Science World is an interactive museum that attracts children with its live science demonstrations.

BC: Top 5 Places Visited

BC: Top 3 Places Children Visited

In addition to places featured in the above graphs, Canoo members received 400 free tickets to the 2022 Vancouver International Film Festival, with 200 additional free tickets being offered for their year-round film screenings. Members also received discounted paddling lessons with Dragon Boat BC, exclusive tickets to BC Lions sports matches, 75 free tickets to Ballet BC’s opening show of the season, and regularly-offered complimentary tickets to performances at Vancouver Island’s Belfry Theatre.


Since the relaunch of Canoo in May 2022, Manitoba Children’s Museum was the most visited site in Manitoba – 403 adult Canoo members and 541 children. It is housed in the oldest train repair facility in Manitoba and it “exists to spark kids’ creative learning”.

Manitoba: Top 5 Places Visited

Manitoba: Top 3 Places Children Visited

Nova Scotia

Since the relaunch of Canoo in May 2022, the Maritime Museum of the Atlantic was the topmost visited site by Canoo members with 281 adults in Nova Scotia. One of the oldest and largest maritime museums in Canada, it hosts a large collection of elements that highlight the province’s marine history.

The Discovery Centre is the top most visited site by Canoo members with children, welcoming 221 children. It is an interactive science museum located on the Halifax waterfront.

Nova Scotia: Top 5 Places Visited

Nova Scotia: Top 3 Places Children Visited


Since the relaunch of Canoo in May 2022, the Toronto Zoo was the topmost visited site by Canoo members with 4,043 adults who brought along 3,502 children on their visits.

Ontario: Top 5 Places Visited

Ontario: Top 3 Places Children Visited

Canoo members have had access to incredible events and experiences in Ontario such as:


Since the relaunch of Canoo in May 2022, Montréal Museum of Fine Arts attracted the most Canoo members with 639 adults. It is the oldest museum in Canada (founded 1860), comprising over 45,000 art works showcasing Quebec, Canadian heritage, and international art.

The Montréal Science Centre is situated in the heart of Old Port of Montréal and attracted 416 children of Canoo members. The centre includes interactive, innovative and educational activities and creates a scientific space filled with fun and wonder.

Quebec: Top 5 Places Visited

Quebec: Top 3 Places Children Visited


A network of four museums in Saskatchewan, the Western Development Museum attracted the most Canoo members to learn about the social and economic development of the province.

Since the relaunch of Canoo in May 2022, the Western Development Museum was visited by 69 adults and 103 children.

Saskatchewan: Top 5 Places Visited

Saskatchewan: Top 3 Places Children Visited

By Andrew Griffith

Labour shortages and processing backlogs have sparked lively debates about the impact of COVID-19 on Immigration, Refugees and Citizenship Canada (IRCC). These debates also highlight the need for greater access to information. Through a collaboration with expert Andrew Griffith, the ICC is bringing monthly immigration and citizenship data to the public through a new dashboard.

Source: Immigration Dashboard

In the early days of the COVID-19 pandemic, Dan Hiebert (University of British Columbia) and Howard Ramos (Western University) were speculating about the possible impact of COVID-19 on immigration and citizenship in Canada. These discussions highlighted the unique value and importance of data and ultimately led to monthly tracking of IRCC data across the full range of programs: Permanent Residents, temporary workers, settlement services, international students, citizenship, and visitor visas.

The importance of data was made visible during the citizenship backlogs in the early 2000s and 2010s, which prompted the respective governments to increase funding to IRCC to reduce large backlogs.

We were curious how COVID-19 would change the complex set of push and pull factors that incentivize migration. Put simply, source countries have attributes that make life look more attractive abroad and host countries have features that attract newcomers. For instance, a weak economy or poorer quality of life at home compared to good jobs and good health abroad.

Monthly tracking of data would allow us to observe the downstream impact of COVID-19 on the number and origin of people moving through Canada’s various immigration and citizenship programs delivered through IRCC.

As it happened, the data revealed that COVID-19 did not significantly affect immigration source countries apart from China, where Chinese government restrictions and policies resulted in an ongoing decline compared to other countries.

Source: Immigration Dashboard

In the end, it was the Canadian government’s immigration policy response after the initial shutdowns and restrictions that had a much greater impact on immigration and citizenship than our relative handling of COVID-19.

The government’s response included both short-term measures to address particular pressure points such as seasonal agriculture workers, greater flexibility for international students for remote study, and perhaps most significantly, the vast expansion of temporary residents transitioning to permanent residency (TR2PRR).

Picking up on earlier plans stalled by the pandemic, the government took full advantage of the opportunity to implement substantial increases in immigration levels, with the most recent plan committing to welcome 500,000 new permanent residents in 2025.

Source: Immigration Dashboard

The citizenship program, briefly shut-down, moved to a mix of virtual and in-person citizenship ceremonies and has recovered to pre-pandemic levels.

Medium and longer-term measures included more online applications and tracking along with IT, AI, and associated investments to improve processing.

Each of these responses had an impact on the people moving through IRCC’s immigration and citizenship programs. But to what degree? The observable change can only be seen in IRCC’s monthly data tables, which remain complex and unapproachable to most.

The goal of this dashboard is to make basic immigration and citizenship data more readily available and accessible to the public. It focuses on permanent residents and new citizens in terms of overall numbers, immigration categories, the countries of citizenship and the year-over-year change. Application data is not included given the approximately six-month time lag. IRCC web data provides a sense of interest in immigrating to Canada and becoming a citizen.

The data series starts in 2018, two years prior to the start of COVID-19, and tracks the impact of COVID-19 and the related effects of the government policy and program responses to COVID-19.

Now, more than two years later, most of Canada’s immigration programs have recovered from the depths of COVID-19 health and travel restrictions.

A more in-depth analysis of COVID-19’s impact and Canadian immigration and citizenship’s recovery can be found in my article, “How the government used the pandemic to sharply increase immigration“.

The hope is that this dashboard will help to spark, substantiate, and contextualize more conversations about immigration and citizenship in Canada.

Andrew Griffith is the author of “Because it’s 2015…” Implementing Diversity and InclusionMulticulturalism in Canada: Evidence and Anecdote and Policy Arrogance or Innocent Bias: Resetting Citizenship and Multiculturalism and is a regular media commentator and blogger. Find him on Twitter: @Andrew_Griffith

MARCH 23, 2022 – A new national survey conducted by Leger on behalf of the Institute for Canadian Citizenship (ICC) — Canada’s leading citizenship organization and the world’s foremost voice on citizenship and inclusion — challenges some cherished Canadian assumptions about immigration and citizenship.

“Canada is a nation of immigrants — and one of the stories we tell ourselves is that we are welcoming to new immigrants, wherever they may be from,” says ICC CEO Daniel Bernhard. “But while this may be generally true, new survey data points to the fact that many new Canadians are having a crisis of confidence in Canada — and that should be ringing alarm bells all over Ottawa.”

Survey findings include:

The full survey data is available here.

“The data suggest that younger, highly skilled immigrants in particular are starting to fall between the cracks,” said Dave Scholz, Executive Vice-President at Leger. “We need to continue working hard to ensure that we are welcoming newcomers with the resources they need to succeed, and that we continue to be a country that provides opportunity.”

About the Study

The study included an online survey of 1,519 general population Canadians aged 18+ completed between February 25th – 27th 2022, using Leger’s online LEO panel, in addition to an online survey of 2,103 New Canadians using ICC’s New Canadian panel completed between February 24th – 28th. Weighting has been employed to ensure that the sample composition accurately reflects the adult population of Canada, as per the latest Census Data.

No margin of error can be associated with a non-probability sample (i.e. a web panel in this case). For comparative purposes, though, a probability sample of 2000 respondents would have a margin of error of ±2.5%, 19 times out of 20.

About the Institute for Canadian Citizenship

The Institute for Canadian Citizenship (ICC) is a national non-profit organization co-founded by The Rt. Hon. Adrienne Clarkson and John Ralston Saul. The ICC works to inspire Canadians to be inclusive, create opportunities to connect, and encourage active citizenship. Since 2005, the ICC has also supported more than 300,000 new Canadian citizens with programming to encourage a sense of belonging and build a more inclusive Canada.

About Leger

Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Recently, Leger presented the most accurate polling results for the 2021 Canadian federal election (including the most accurate results in Ontario, Quebec and British Columbia) and the 2019 Canadian federal election. This accuracy is due to the quality of the company’s LEO panel and its employees’ expertise. For more information: leger360.com

For further information: media@inclusion.ca

We echo the outpouring of grief, anger, and pain that is being shared about the Atlanta attacks and anti-Asian racism. And we add our voices to the many stating what is obvious but bears repeating: Canada is not immune from this hate. 

Anti-Asian hate crimes have been on the rise since the first outbreak of COVID-19. But this is not a new problem. Anti-Asian racism in Canada is written into our legislations, and our history books. 

All Canadians have the power to name this past, so that we don’t keep repeating it — in the present or in the future. We can all speak up, online, with our friends and families, or even as bystanders in public, when we hear Anti-Asian racism. We can all support Asian-Canadians and amplify their voices and stories. We can all act. 

 At the Institute for Canadian Citizenship we believe that together we can create a country that actively reflects Canadian values: diversity, multiculturalism and equality. We believe Canada is a country for all Canadians and we believe that together we can create a more inclusive Canada.

Read, watch, listen, learn, speak out, donate, and vote.

Canada’s next census will be held in May 2021. Statistics Canada is hiring approximately 32,000 people to count everyone in Canada. Everyone working for the 2021 Census will make a lasting contribution to Canada.

As a member of the collection team, you will help ensure that the 2021 Census is a success. These jobs involve communicating with residents in urban, rural and remote communities across Canada to ensure the completion of census questionnaires. In the current context of COVID-19, we are committed to ensuring the safety of our employees at all times.

Positions available for the 2021 Census

Supervisory and non-supervisory positions are available. Census jobs are short-term positions collecting census questionnaires from residents in your community. Job start and end dates vary by position and location, but are between March and July 2021.

Crew Leaders (supervisors): As a crew leader, you will train, supervise and motivate a team of enumerators.

The rate of pay for Crew Leaders is $21.77 per hour, plus authorized expenses.

Enumerators: As an enumerator, your primary responsibility will be to complete census questionnaires with residents.

The rate of pay for Enumerators is $17.83 per hour, plus authorized expenses.

Applicants must be

The hiring process

Only those candidates who are successful at each step will be contacted, and will proceed to the next step in the hiring process.

Apply online

For more information about working for the 2021 Census, visit the Census jobs page of the census website.

The Institute for Canadian Citizenship and 6 Degrees partnered with the Cultural Service at the Consulate of France in Toronto to present the France-Canada Dialogue: Democratic Spaces, discussing the contemporary relationship between public spaces and democracy. 6 Degrees is also grateful for the support of Knowledge Partners Canadian Urban Institute and 8 80 Cities.

The built environment is where we live. It impacts our everyday lives: how we interact, work, travel, shop, and more. It represents the public square in which we gather, debate, and join forces and voices as members of a community.

From an increasing privatization of space to the realities of COVID-19, we discussed how our ability to gather is changing, and how our shared spaces need to change for our communities to remain strong.

We examined how racist, classist, and inequitable infrastructure and planning affect our day-to-day lives, and our ability to participate fully in civic life. Our collective needs are changing. So what kind of built environment do we need to facilitate the best of our democracy in this new era?


– Remarks by the Ambassador of France to Canada, Kareen Rispal

– Moderator: Amanda O’Rourke, executive director of 8 80 Cities (Canada)


Habon Ali, global health student and community builder (Somalia/Canada)

Michael Redhead Champagne, an award-winning community organizer and public speaker (Shamattawa First Nation/Winnipeg/Canada) 

Angèle De Lamberterie, geographer and urban planner; development manager, Plateau Urbain (France)

Yoann Sportouch, urban planner; editor-in-chief of the online magazine Lumières de la Ville; founder of the urban planning agency LDV Studio Urbain (France)

Key Takeaways 

Public spaces are essential to the democratic process. Public spaces act as an intermediary between the public and the state. They are where we gather to voice our views, raise our complaints, and work collectively towards solutions. It is in those spaces that society can come together, but only if they are accessible to all. While these spaces can and do exist digitally, they must be complemented by physical spaces that are embedded in our communities.

The design of public spaces must be informed by community needs. Too often, community needs are ignored, incorrectly assumed, or overshadowed by private interests in the development of public spaces. For a public space to strengthen society, it must be designed in thorough and honest consultation with the community it serves, and with a genuine effort to realize the vision that the community demands. To be truly public, these consultations must also accommodate the participation of those who are most often marginalized.

Community needs are not static. As the disruption from COVID-19 demonstrates, we cannot predict all of the different ways in which public space may be needed in the future. Our spaces, therefore, need to be flexible, accommodating, and abundant, to meet the dynamic needs of communities as they arise. 

To support democracy, we must have public spaces that facilitate dialogue and collaboration among diverse people. Mere access to a physical public space is not enough. Many publicly accessible spaces are designed around consumption, transportation, or recreation, but not dialogue. The design and management of a democratic space must support the building of networks, and the exchange of ideas. Often, the most marginalized people are also those who feel the least supported by our democracies, while also facing the greatest barriers to participation. We have a responsibility to ensure that their voices are heard. We must be proactive in creating structures, both physical and philosophical, to meaningfully include those that are most marginalized in our public conversations. We must foster belonging in these spaces, not just access.

Successes in public spaces can be replicated and shared. While the demands on public space differ across geographies, successes can be replicated, iterated, and scaled. Communities are watching. Urban planners are watching. We all have the opportunity to set an example by creating inclusive, democratic, and community-informed public spaces.

To sign up for our monthly newsletter, and receive updates on projects we’re working on, and information on events we are hosting, including 6 Degrees forums, please click here.

At a time when the forces of exclusion, discrimination, and hate continue to gain strength all over the world, we must choose inclusion as a pillar for the world we want to create. At our first digital-only 6 Degrees forum, we heard from speakers from around the world — and from our communities — on how we must approach the intersecting crises of this moment, how we emerge from the pandemic with a more equitable society, and how the global movements for racial and social justice can push for meaningful change.

Here’s what we learned, what actions you can take, and how you can connect with our network.

Racism, ageism, misogyny, and inequality are poisoning our societies, and these problems have been laid bare during the COVID-19 pandemic.
The changes we need — in justice, in reconciliation, and in building trusted (and trustworthy) institutions — won’t happen overnight. It will take relentless optimism, determination, imagination, and work. We have already seen how this pandemic has inspired heartening efforts for change. When you are in need of further inspiration, think about the young people in your life — in your family, in your circles of friends, and in your neighbourhood — and the kind of world you want them to inherit.

[icc_block_quote quote=”What am I doing today to make the life of the seventh generation a better one?” author=”Roberta Jamieson” border_colour=”#000000″]

We have to work harder so we leave no one behind. Too often, our policies, our institutions, and even our progressive movements have primarily benefited some, while leaving others in the dust. To ensure that diverse voices are heard, and to ensure that everyone shares in the opportunity to thrive, we must continue to connect, to exchange ideas, to understand one another, and to work together. We have seen examples of our potential for this kind of solidarity in response to COVID-19, and we must build on this momentum.

[icc_block_quote quote=”Fundamentally we cannot move forward without saying that everyone deserves liberty, everyone deserves to thrive in our society. And we will not compromise the lives of our most marginalized people in the name of progress.” author=”Ijeoma Oluo” border_colour=”#000000″]

To make systemic change, we need an army of ethical, imaginative, and enthusiastic people pushing on all fronts. We need people to use their voices, their votes, and their dollars to demand that those on the “inside” work for real change, while celebrating those positive changes. But this is not enough. Institutions of power, and the cultures therein, are not built for disruption even when society demands it. To overcome this inertia, and to overcome the injustices upon which many systems are built, we also need allies on the “inside” willing to recognize when critical structures are failing, with the creativity and energy to replace them with something entirely new. Inside or outside, we need you involved. Now.

[icc_block_quote quote=”There’s this fascination with grassroots, but I have to be bold on this, we need to seize power. We need not to be shy, as civil society, to get into politics.” author=”Renata Ávila” border_colour=”#000000″]

Think big. Part of the multi-faceted crisis in this moment is due to a failure in imagination. We have to think big to make big changes. We have to think hard to make hard changes. Respond to this crisis with ambition, not retreat.

Interrogate what role you play in upholding harmful systems. Systemic racism is far deeper than far-right militias and tiki torches. Well-meaning people can and do contribute to systemic racism in complex ways. Strengthen your understanding. Listen to the oppressed.

Set goals, big and small, and celebrate wins. Progress serves as motivation. Define clear objectives, and make sure you celebrate successes along the way.

Don’t do it alone. Making change is hard work. As The Hon. Murray Sinclair reminded us, it’s important to build a personal support system to protect your own mental and physical health.

“Show up, show up, show up”. Find ways to be an ally, and do them. Figure out how you can move beyond beliefs and rhetoric to action and impact. Repeat.

Litigate. Your rights are enshrined for a reason. If they are infringed, you have a duty to protect them, and to strengthen them. Not just for yourself, but for your community, and for future generations.

Run for office. While flawed, our political institutions are powerful tools for change. A single ethical politician will not change the world, but what about 100? 1,000? 10,000? Be one of the many.

Act now. Literally now. Do one small, achievable thing in the next hour to take a step on the path of inclusion. Find out what is involved with running for a local office. Find a good resource on the Indigenous and/or colonial history of your place. Find an organization that shares your values and whose work you would like to support. We cannot wait until after the pandemic to start creating a more just and equitable society. Start now.

– Read the reports from the Truth and Reconciliation Commission, headed by Senator Murray Sinclair, act on its 94 calls to action, and listen to Dr. Yvonne Poitras Pratt from the University of Calgary explain the importance of Orange Shirt Day, which recognizes survivors of Canada’s residential schools.

– In his new book, Michael Sandel explores the central question of our time: What has become of the common good? The Tyranny of Merit is available now!

Future of Good is on a mission to find and celebrate local Canadian projects that help communities #BuildBackBetter for a thriving decade. Click here to share a project.

Freidrich Ebert Stiftung partnered with CuriosityConnects.us to bring people from across the political spectrum and across the United States together for conversations on current affairs and identity. Watch the video highlights from Looking for America.

– Listen to the Economics and Beyond podcast. Every week, Rob Johnson talks about economic and social issues with a guest who probably wasn’t on your Econ 101 reading list, from musicians to activists to rebel economists.

– Read TwentyThirty, an online magazine presented by the BMW Foundation Herbert Quandt. It sheds light on the social, political, and environmental challenges we face and features inspiring responsible leaders who are working to solve them.

– Read IndigiNews, a grantee of the Inspirit Foundation that aims to  debunk stereotypes about Indigenous communities perpetuated by the media.

Couldn’t join us for 6 Degrees? Catch up on who participated here, and watch all of the videos here. 6 Degrees is an ongoing forum, so follow along on Twitter, Facebook, and Instagram for resources, news about upcoming events, and inclusion news from around the world.